HOLLY POTTER

She's alright.

Home: Welcome

SO, HERE'S THE THING...

I have been working in business development and marketing for over 15 years and have seized every opportunity to make it memorable. From starting my career at one of the world's largest experiential agencies to working the crazy "Mad Men," new business life in New York City, to becoming entrenched in the start-up culture in the mountains of Colorado -- it has been an adventure!

I have worked on international business and have traveled to British Columbia, Europe, Central America, Southeast Asia, India and Africa. I have a passion for learning and experiencing new things, a love for charitable work and a knack for building relationships. I possess a strong eye for detail and can thrive independently as well as in a team environment.

Whether you need someone for a short-term project, or a long-term collaboration, I’d love to hear from you. You’re invited to explore my work and thinking. Feel free to reach out to discuss how we can do some great work together!

Check out some of my references here.

Home: Bio

EXPERIENCE

I've got some.

CONTRACTOR // FREELANCER // CHOOSE YOUR OWN ADVENTURE

HI, HOLLY POTTER, LLC I 2022 - Current I Remote (Stationed in Milwaukee, WI)

Program/Project Manager
Creative Producer
Brand and Marketing Strategy
Event Coordination

ACCOUNT DIRECTOR // MARKETING DIRECTOR

FD&F // Fluency Inc. I 2021 - 2022 I Remote

The primary point person managing the client’s day-to-day/operational brand and marketing functions, along with being the primary/daily contact between FD+F (agency) and the client, managing brand positioning to marketing alignment with product vision, sales goals, and HR/Recruiting efforts.
Responsible for the overall strategy and execution of the annual marketing plan, the work of agency partners, process workflow, timelines, and budgets to ensure the team stays on strategy.
Led the process for site redesign, campaign and content planning and creation and PR opportunities.

PROGRAM DIRECTOR, EQUITY OF ACCESS INITIATIVE
MARKETING DIRECTOR
MARKETING MANAGER

PanTheryx I 2016-2020 I Boulder, CO

Developed the marketing strategy, launch and activation of a new innovative food product for gut health that aims to save lives.
Coordinated and traveled to remote regions in Guatemala, Cambodia and India to witness the clinical trials of children who lack access to medical care and tell the story of the company’s mission and charitable program, The Equity of Access Initiative.
Produced, directed, scripted and conducted the voice overs for the video production of the Guatemala trip, and 6+ educational videos with the high-profile advisor and celebrity pediatrician, Dr. Alan Greene.
Activated marketing initiatives congruent with future distribution partnerships with the largest retail and drug store chains in the US including producing, directing and managing photo shoot for national ad campaign.
Initiated and coordinated company’s first “All-Staff Volunteer Day” with Project C.U.R.E.

CLIENT DEVELOPMENT MANAGER

Backbone Media I 2013 - 2016 I Carbondale, CO

Created a new business infrastructure and developed a proactive and strategic process for the agency to acquire larger clients and grow existing clients resulting in 12%+ growth and doubling the size of the agency.
Managed company rebrand and new website, produced and directed all photography and profiles on the website, and assisted in the office redesign in Carbondale to accommodate the expansion of the business.
Implemented internal process improvements and best practices to grow employee skill sets and offer exceptional client services.
Pitched, presented and won key client accounts including Breckenridge Tourism, Aspen Ski Company, Grundens, GU Energy, Gregory & High Sierra, Hoka One One, PK Grills, REVO Sunglasses, Sierra Club, Strava, Vista Outdoors.

ASSOCIATE DIRECTOR, MARKETING AND COMMUNICATIONS
CLIENT DEVELOPMENT MANAGER

Dentsu/Aegis/Carat I 2010 - 2013 I NYC

Identified and promoted after 7 months to Carat’s holding company, Aegis Media, serving as lead marketer for the Aegis Media North America brand reporting directly to the CEO and CMO.
Created an award-winning pitch for industry publications and secured top awards and recognition for the Carat USA brand including Agency of the Year two years in a row.
Produced, directed, and scripted all videos including new business pitches, website, case studies, and award-winning submissions to high-profile awards such as Cannes, and developed a turnkey video production process.
Pioneered and developed HR recruitment tools and employee development programs.
Managed the pitch and presentation process that won key client accounts including Diageo, Relativity Media, Red Bull, Pfizer, General Motors, Disney Parks & Resorts, and Mondelez/Kraft.

SENIOR MARKETING MANAGER
ASSISTANT TO THE DIRECTOR OF INTERNATIONAL NEW BUSINESS
ACCOUNT EXECUTIVE
ACCOUNT COORDINATOR
EVENTS COORDINATOR

GMR Marketing I 2004-2010 I Milwaukee, Madrid, NYC

Led the development, planning and production of marketing events and promotional events including sponsorships and corporate marketing initiatives, and creative ideation and composition of marketing plans.
Managed internal staff and 100+ field staff, vendors, temporary employees at in-market programs and events.
Created corporate marketing initiatives, marketing plans, day-to-day program logistic execution, and developed program budgets to ensure expense compliance throughout duration of assignments.
Wrote program briefs, RFPs, post-event recaps, and formal presentations to internal groups and client partners to secure new business opportunities for the agency.
Managed key clients including Visa, ESPN, Whirlpool, TV Guide, American Eagle Outfitters, HD DVD, TLC, Hilton Hotels, Kohler, Major League Baseball, ING, Gatorade, Pernod Ricard/ABSOLUT Spirits, and Altria Group.

Home: Experience

ACADEMIC EXPERIENCE

I consider myself a lifelong learner and active citizen.

1999 - 2003

UNIVERSITY OF KANSAS

Bachelor of Arts, Communication Studies
Minor: Leadership Studies

Summer 2021

UNIVERSITY OF COLORADO DENVER

Online courses in Social Foundations and Cultural Diversity in Urban Education and Responsive Cultural Communications.

Continuing education in anti-racism

Volunteer Experience:
Down Syndrome Association of Wisconsin, Creative Mornings Milwaukee Chapter, Specialized Alternatives for Families and Youth (SAFY), Colorado Dems, Boys & Girls Club, Senior Respite and Care Program, Bike New York Training and Education, New Hopes Home Rwanda.

Home: Education

SKILLZ

"I'm good enough, I'm smart enough, and, doggone it, people like me." -Jack Handy

I'LL DO IT!

Am I the person that volunteers for everything and anything to be helpful? Perhaps I over extend myself from time to time because I think I can save the world. If there's a job to do, I'll see to it! But first, coffee.

I LIKE PEOPLE. AND DOGS.

I dare anyone to go toe-to-toe with me on this. Not only do I know how to make a person or place feel special, I love to do it. It takes a good listener, a keen sense of observation and a hygge-touch. Just ask my dog, Heath, who benefits from it every day. Lucky guy!

MAYBE SHE'S BORN WITH IT...MAYBE SHE'S JUST INSANELY ORGANIZED.

You know what makes a good project manager? Organizational skills. Find me a job that doesn't require pristine organization and I'll call that vacation.

PRODUCTION CRED

If it's hosting an intimate brunch on a glacier for clients, or sourcing a video production crew in a remote part of Guatemala or producing a VIP concert for award-worthy guests...check, check and done. If that's not enough, how 'bout coordinating and managing a volunteer day for 500 employees in NYC? Herding cats all day, everyday.

Home: Skills

"I'm a bagel on a plate full of onion rolls."

Funny Girl

Home: Quote

WHERE IN THE WORLD IS HOLLY POTTER?

Currently enjoying home ownership with her dog in Milwaukee, Wisconsin, properly vaccinated and trying desperately to stay warm.

Home: Contact